Illustrative case: Landscaping company, North Holland — 2026

Local SEO and conversion for a landscaping company

From page three to position one in its own region.

SEO & search visibility Conversion & digital marketing Websites & web design Freelancers & small business services

Plate 16 · ORGANIC

+184% organic traffic in 6 months
#1 for “landscaper + city” in the core region
−50% Google Ads spend
48 new Google reviews

01 — The challenge

The website scored 38 in Lighthouse, had one page per service and no pages per city. Google Ads cost €1,800 a month for leads that could have come organically. For “landscaper + city” the company sat on page three, behind national platforms.

The owner had no time to write and mainly wanted more quote requests in spring, when the calendar fills up.

02 — Our approach

We started with an audit and fixed the technical issues in the code within two weeks: Core Web Vitals, structured data for LocalBusiness and Service, internal links, sitemap and a migration without loss. Then we built twelve landing pages for service × city, each with its own project photos and reviews from that city.

We created content together: two articles a month around real customer questions, captured in a 30-minute interview with the owner and written up by us. A review flow after every delivery filled the Google Business profile.

Reporting: one dashboard with rankings, clicks and requests, discussed monthly in a half-hour call.

03 — The solution

A fast site (Lighthouse 97), twelve local pages, fourteen articles and 48 new reviews. Position 1 for “landscaper + city” in the core region and top-3 in eleven surrounding towns. Google Ads spend was halved.

Spring 2026 was fully booked before March 1 for the first time.