Real estate website with Realworks integration and seller funnel

The agency sold 140 homes a year, but the website contributed little. Listings were pulled from Realworks once a night, so homes sometimes stayed online a day after they were sold. The site ranked 7th for "real estate agent [neighborhood]", behind 2 national chains and a comparison site.

The real goal was not more buyers, who arrive through Funda anyway, but more sellers. The "Free valuation" page was a 9-field form with no context whatsoever. The owners wanted a site that knows the neighborhood, shows current listings instantly and turns a hesitant seller into an appointment. Budget and time were tight: 4 weeks until the spring season.

We chose Next.js with Sanity for editorial content and an in-house Node.js layer on the Realworks API: listings, status changes and photos arrive through webhooks and are on the site within 1 minute. No more nightly import. Hosting on Cloudflare with per-page caching, so the site stays fast even on a listing with 40 photos.

For SEO we built 8 neighborhood pages with real numbers: homes sold per neighborhood from Realworks, average time on market and price per m², plus structured data for the agency and its listings. The seller funnel became a sequence of steps: address via the BAG registry, property type and year of construction filled in automatically, and only at step 3 the request for contact details.

The trade-off: spend all 4 weeks on design, or 2 weeks on design and 2 on data and integration. We chose the latter. The site is calm and fast, not spectacular, and that suits an agency that sells on trust.

The new site shows listings live from Realworks, with filters by neighborhood, price and type and a map per property. Sold is sold: the status is correct within 1 minute. Every neighborhood page shows what the agency has sold there, with real time-on-market figures, and ends in the valuation funnel.

The funnel completes the address from the BAG registry, shows comparable sales on the street and only then asks for a phone number. Requests land as a lead in Realworks with the right agent, tagged with neighborhood and source. The agency sees in GA4 how many requests each neighborhood page produces.