UX/UI design & branding

UX design and branding that convince, pixel by pixel.

Brand identity, UX research, interfaces and design systems, made by designers who also write the code. What you approve in Figma is what goes live. No noise between design and build.

What we do

A UX design agency that also builds

Most designs die in the handoff. The agency delivers a Figma file, the developer interprets it, and 3 months later you no longer recognize your own brand. At RABZI the same studio designs and builds. Design tokens, components and interactions are meant to live in code from day 1.

We start with what your brand needs to do: earn trust for a health insurer, signal speed for a startup, bring calm to a complex product. From there follow positioning, visual identity, tone of voice and an interface your customers understand without a manual. We research with real users, in Maze or simply across the table.

The result is a design system that grows with your company: 1 source for color, typography, spacing and components, documented in Storybook and accessible to WCAG 2.2 AA. Every next page, campaign or app looks like you from the start.

Website Plate 10 · UX/UI DESIGN & BRANDING
  • 3–8 weeks from brief to brand book
  • 1 studio for design and build
  • 100% ownership of every source file
  • AA WCAG contrast by default in every design

Components

8 components

What you get.

01

UX design & user research

Interviews, usability tests and journey maps. We design around what people do, not what the meeting assumes.

02

UI design & design systems

Interfaces in Figma with design tokens and components that map 1 to 1 to code. Documented in Storybook.

03

Brand identity design

Logo, color, typography, imagery and tone of voice in a brand book your colleagues and suppliers actually use.

04

Logo design

A mark that works as a 16-pixel favicon and on a 16-meter facade. Delivered in every format, with usage rules.

05

Rebranding & brand refresh

After a merger, a new strategy, or simply 10 years later. We keep what people recognize and replace what holds you back.

06

Product design for apps & SaaS

From wireframe to clickable prototype to tested design. Flows that users understand without explanation, even on a small screen.

07

Prototyping & usability testing

Clickable prototypes in Figma or Framer, tested with 5 to 8 real users before a single line of code is written.

08

Motion & interactive web experiences

Motion, scroll stories and 3D where they strengthen your story. Built with GSAP and WebGL, light enough to stay fast.

Delivered

  • Brand strategy & positioning
  • Logo & mark (all formats)
  • Brand guidelines
  • Figma library with design tokens
  • UI kit & components
  • Clickable prototype
  • Usability test report
  • Storybook documentation
  • Accessibility check (WCAG 2.2 AA)
  • Templates for social and presentations

How we work

→ Process

How an engagement runs.

  1. 01

    Brief & research

    Week 1: conversations with you, your customers and your competition. We pin down what the brand needs to do, and for whom.

  2. 02

    Strategy & direction

    Positioning, core message and 2 visual directions as moodboards. You choose on arguments, not on taste alone.

  3. 03

    Design

    Logo, identity and interface grow together. Every round is a working prototype, not a picture.

  4. 04

    Testing

    Usability tests on the key flows and a contrast check on every screen. Whatever chafes gets fixed before it is built.

  5. 05

    Delivery & design system

    Brand book, Figma library, design tokens and Storybook. All yours, including source files and licenses.

Why RABZI

Why RABZI for this work.

01

Designers who build

Every choice in Figma is already technically sound. What you approve is what ships. No surprises, nothing lost.

02

Design with evidence

User research and testing are part of every project. You get arguments behind every choice, not just taste.

03

Accessible from the first sketch

Contrast, legibility and focus states live in the design system. You meet the European Accessibility Act without a remediation round.

04

A system, not loose pictures

Everything we make fits 1 grid of tokens and components. New pages and campaigns then take hours, not weeks.

05

Everything is yours

Source files, licensed fonts, logo in every format. You never depend on us to use your own brand.

Pricing

→ Pricing

Pricing for UX/UI design & branding.

Fixed prices, excl. VAT. Extra work only after approval.

Launch from€3,950

One clear goal, sharply executed. The entry level you keep building on.

  • Logo & color/type system
  • Basic identity (5 applications)
  • Brand sheet
  • Social templates
  • Files in every format
Request a quote
Flagship from€19,500

For platforms, multiple brands or markets, and projects where nothing is standard.

  • Brand + product design
  • Design ops & component library
  • Motion identity
  • Accessibility built in
  • Design partnership
Request a quote

Work

→ All work

Relevant work

MVP · 7 wks · 12 · 99.9% · DD-ready Plate 01 · MVP

Illustrative caseB2B SaaS startup, Amsterdam · 2026

SaaS MVP live in seven weeks, ready for pre-seed

7 wks from kickoff to live product

Frequently asked questions

Questions about UX/UI design & branding.

01How much does brand identity design cost?

A compact identity (logo, color, typography and basic rules) starts at RABZI from €3,950 excl. VAT. Growth combines brand strategy, a complete identity and a design system from €8,500. Flagship bundles brand and product design for apps or SaaS from €19,500. Every project has a fixed price and delivery date, and all source files are yours.

02What is the difference between UX and UI design?

UX (user experience) is about how something works: which steps a user takes, where they drop off, what they understand. UI (user interface) is how it looks and feels: color, typography, buttons, motion. For us they are inseparable. A beautiful interface with a bad flow does not sell, and neither does the reverse.

03What is a design system and do I need one?

A design system is 1 source for every building block of your brand: colors, typography, spacing, components and the rules for using them, in Figma and in code. If you have more than 1 channel, several people producing work, or plans to grow, it pays for itself quickly. Every new page or feature then takes hours instead of weeks.

04Can you design just a logo?

Yes, although we almost always recommend including at least color and typography. A logo alone is a signature; an identity is the whole letter. A logo project with us consists of research, 2 to 3 directions, refinement and a package with every file format and usage rules.

05How long does a branding or design project take?

A compact identity is ready in 3 to 4 weeks. A complete identity with a design system takes 6 to 8 weeks. Product design for an app or platform usually runs alongside development and follows the sprint plan. Timing mostly depends on how quickly you give feedback; we plan that together.

06Do you work with an existing brand identity?

Absolutely. Many projects start with an identity that already exists and a website that ignores it. We translate your identity into a digital design system: sharpened where needed, made accessible and ready for web and app. Your logo stays your logo.

Knowledge

→ All articles

Keep reading

Reply < 1 business day · Available for new projects

Let’s bring your brand into focus.

Send us what you have today: your site, your logo, your doubts. Within 1 business day we reply with an honest first take and a proposal.

info@rabzi.nl · ...